2With over ten years in the fashion industry (sales/sales support) and over 15 in fundraising for small nonprofits, I have a wealth of experience in crafting a compelling narrative that will help you get your message out to the world.
This usually entails interviews and shooting b-roll to support what is being said. It is important to find one person who can best tell the “Why” story of your agency or company. Using “show, don’t tell” b-roll will make your story more authentic. My goal is to reach your audience emotionally and inspire them to take action.
I graduated Cum Laude from Cal State Northridge, majoring in Creative Writing, writing short stories and short movie/playwriting scripts. I found that I still needed some direction on how to create a compelling story that would be condensed into 30 seconds – two and a half minutes. I also needed to learn how to craft a visual story. I use (and have used) many books, classes, and online learning tools to improve my craft. Some are listed below.
Crafting a Compelling Story
One great resource for learning storytelling is from Pixar. They partnered with the Khan Academy to create a free storytelling course that is phenomenal, IMHO, called “Pixar in a Box.” And it’s free!
Types of Stories
Regardless of how many types of stories there are, you will want to cover some of the basics:
- Who you are, what qualifies you to tell this story (if you’re telling a teaching story), how did you get started?
- Why do you do what you do?
- What are your values? What is your vision?